The Artist Development Programme
What is the Artist Development Programme?
Are you looking to get a career in the music industry? Do you want to find a music manager, get a record deal and become famous? Maybe your main goal is to stand on festival stages and hear an audience sing back your song to you. Or perhaps you want to hear your songs in the charts and want to release your music on Spotify and other streaming platforms…
Are you struggling to know how to do this?
While we can never guarantee what level your career will reach, we have been training and developing artists for the past 10 years and have developed award winning programmes that achieve results in multiple genres. Our artists have achieved a number 1 pop/rock album in presales, number 4 country single, attended the Urban Music Awards, been signed by management who work with Billie Eilish in the UK, signed a record deal with a Universal Music subsidiary, performed on BBC stages, been on ITV news releasing a single….and much more. There’s a reason we are the Best Artist Development Specialists in the UK, Most Outstanding at Vocal and Performance Coaching in the UK (awarded 2019 Vinyl and Record Awards) and Music Production Company of the Year 2020.
The development programmes are designed to give you training, original songs (whether you write or not), videos and much more.
The different types of programme
On being offered a place on our yearlong artist development programme it will be up to you to decide which of four options is right for your budget, lifestyle and goals. We break them down below into Standard, Premium, Elite and Award level programmes. We do not need to know which programme you are interested in before you apply as it does not form part of our decision. Our audition process is the same for all programme types. We currently have artists working across our main programmes, with Award level being new for 2020 and designed for those who want it all and desire a truly unforgettable experience. Though the Elite and Award programmes include photography and styling, you can of course add these options to any of the other programmes, but some people prefer to have a set budget for all-inclusive development.
What is the process for applying?
You can apply at any time of year as this programme is all about you, so the year starts on whatever date you join. The first step is to apply below with a short introduction about who you are (name, age, location, genre you perform in, short biography). Send a photograph of yourself and attach either a recording of you singing or point us to a video online where we can see you.
From there we will contact you and if we like what we see you will be invited to an audition. From there you will be assessed for a development programme and if accepted it would be your decision as to which you would prefer to join (standard, premium, elite or award).
Am I good enough? What’s your criteria?
We are a development company so we are experts in making artists – from recordings, to training, to videos, to image and everything in between! We do not look for the finished product in auditions because it’s our role to make you that once you’re on a programme! We look for potential, a voice that could sell records with the right development and production, personality, drive and determination and an image that could have social media appeal.
Because you will be recording a number of songs and these need to be broadcast quality, it wouldn’t benefit either 360 or the artist if we took people on too early and recorded them when they weren’t ready, so if you come for an audition and we don’t feel that you are yet ready for a programme (or if you don’t think you’re ready yet but you’d like to do one) then we can of course offer you training and development prior to launching onto a full programme.
Where is it based?
We work from Leeds, West Yorkshire. Easy transport links by car, train, bus and airoplane mean that we have artists from as far north as Edinburgh, as far south as Hastings and as far away as Slovakia in Europe and Texas in the US. You will not be at a disadvantage if you live far from the studio because your sessions with us will be planned and for a decent length of time when you are with us and we can conduct your lessons in-between recordings by video conferencing to save your travel.
What genres do you take on?
We work with Pop (in all its forms), RnB, Hip Hop, Rap and Country artists at present. The only genre we do not consider is Dance Music/DJ development.
Will I become famous taking your programme?
If you don’t prepare yourself for this career by doing something like a development programme then your chances of becoming famous are vastly reduced. No development company can guarantee a record deal or fame but our track record speaks for itself. We are the best artist development specialists in the UK as awarded in the Vinyl and Record Awards, in addition to being the most outstanding in vocal and performance coaching in another award given to us. In 2020 we won the award for Music Production Company of the Year. Aside from the fact that we’ve been going over 10 years now, our programmes have led to great things for our artists, including a $1m record deal, a song to number 4 in the Country Charts, nationwide touring with signed bands, celebrity endorsement, interview on ITV news, radio play, press coverage, International travel, fanbases built up to thousands (and in some cases over 140,000) being recognised in public places, invites to the Brit Awards and Urban Music Awards and so much more.
The Programme Types
We do not favour artists based on their programme type. Every artist is unique and receives the same level of care and attention from us. The above achievements listed have happened to artists across all programme types. The only differences are in the number of songs, videos and services that are included.
Every programme includes two lessons as standard per month. You can add lessons if you need to and you will be taught:
- Vocal Coaching – we won the award for the “Most Outstanding Vocal and Performance Coaching – UK” in 2019
- General Performance Skills (specialist choreography can be arranged for a fee)
- Microphone techniques (live and studio)
- Songwriting/Lyric Writing (if desired)
- Music Industry (business) training
- Social Media Management and instruction on growing a fanbase
If you are ready to start your career with us, call for a free industry consultation.
07450 966920 or email matthew@360artistdevelopment.com
